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Zunox

CrossFit boxes

Automation for CrossFit boxes

We answer everyone interested in your box within seconds, at any hour, and hand them over with their trial class booked. Running in real boxes since 2026, with proven return.

The problem

Why people slip away

The phone is in the hands of whoever is coaching

A box has no front desk. The phone is with the coach, and while correcting a squat nobody is answering anyone.

People write at night

Two out of every three messages arrive when the box is closed. By the time you open, they have already written to two other boxes nearby.

The trial class fizzles out

It gets booked and then nobody shows up, because there is no one to send the reminder or ask how it went.

How it works

Four steps, and none of them are yours

Tap each step to see what happens underneath.

Everything that comes in, wherever it comes from, lands in the same inbox. It makes no difference whether it's one in the morning, whether you're coaching or whether it's Sunday: the message doesn't sit waiting.

65% of messages arrive when the box is closed or mid-class

What it does in this step

  • Brings Instagram, WhatsApp, your website form and your ads into a single inbox
  • Recognises anyone who has written before and picks the conversation back up
  • Tells someone interested apart from a member asking about the timetable
  • Routes an existing member on without giving them the welcome pitch

Examples

How it actually replies

Conversations exactly as they come out, in the tone you set up.

Do I need experience to start?

Not at all. Almost everyone starts having never done CrossFit: the intro classes are in small groups and the coach adapts the weights and the movements. Have you trained before, or would you be starting from scratch?

How much does it cost?

Unlimited membership is €79/month, and there's a 3-days-a-week pass for €65. The first class is free and with no commitment. Would a weekday evening or a Saturday morning suit you better?

Questions

Questions from this sector

The general ones are in the FAQ.

Can Zunox explain what a WOD or an AMRAP is?

Yes, and in language someone who has never set foot in a box will understand. It is set up with CrossFit vocabulary and with how your specific classes work: intro, open box, competition or whatever you run.

Does it make sense for a small box, with 60 members?

That's exactly where it shows most. A small box has no front desk and nobody dedicated to replying, so every unanswered message weighs far more on the bottom line.

Your side

What you see every morning

The assistant works at night. In the morning you open the panel and everything is in order.

Every conversation, in one place

Instagram, WhatsApp and the website in the same inbox, with each person's history. You can step in and type yourself whenever you want: the assistant stands aside.

Who's coming this week

The trial classes booked, with each person's record: where they came from, what they're after, whether they've trained before and whether they're carrying an injury.

Where you lose people

How many write, how many book, how many show up and how many sign up. Broken down by hour and by channel.

What you need to handle

Whatever the assistant decided not to answer on its own, waiting for you in a short list. It's usually one or two things a day.

What it connects to

On top of what you already use, changing nothing

There's no new program to install and no system to migrate to. It plugs into what you have.

WhatsApp Business

Your usual number, on Meta's official API.

Instagram

Direct messages and story replies.

Your class software

To read real slots and leave the booking made.

Your website

The form lands in the same inbox as everything else.

Meta ads

If you run campaigns, the leads come in the same way.

Your calendar

So you see the trials where you already check your day.

Using something that isn't on the list? Tell us on the demo. Almost anything that can be queried from outside can be connected; if it can't, we tell you before we start and not after.

Run the numbers

What does not replying cost you?

Move the sliders to match your numbers. The figure on the right is what falls through the cracks every year.

40

Messages, forms and DMs from people asking about your box.

€79

What an average member pays.

35%

The ones left without an answer, or answered hours later.

What slips away

€22,120

in memberships that won't come through your door this year

Sign-ups that never happen
2.3 a month
In a year
28 members
What each member leaves before going
€790

We count low: that only half of those left without an answer are really lost, that one in three of those would have signed up, and that a member lasts 10 months on average.

You're already losing that money, without having hired anything.

See how to stop losing it →

From the blog

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The trial isn't won with the WOD. It's won with four questions before and one conversation after, and almost no box does either.

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We look at your case in 15 minutes

We show you the assistant replying with your business's data, and we tell you what it costs.