Blog
We write from what we see in the real conversations of the boxes we work with. No fluff and no lists of twenty tricks.
What a CrossFit box charges in Spain and how to set your prices
Running a box
Memberships run between €55 and €120 a month depending on city and format. What decides yours isn't the market average: it's your cost per place and which gap you fill in your neighbourhood.
·2 min read
What you can automate in a box, and what you should never automate
Automation
Automating the wrong thing does more damage than automating nothing. The line is clearer than it looks: you automate the moment, not the judgement.
·2 min read
What to ask at the trial class so they stay
Acquisition
The trial isn't won with the WOD. It's won with four questions before and one conversation after, and almost no box does either.
·3 min read
What it costs you to get a member, and how to work out yours this week
Running a box
Most boxes don't know what they pay for each sign-up. Without that number, any decision about advertising is blind. It takes twenty minutes with a spreadsheet.
·2 min read
The journey of an interested person until they join your box
Running a box
Six steps, from watching a video to paying the first membership. People drop off at every one, and in most boxes they always drop off at the same ones.
·2 min read
How to answer your box's Instagram messages without living glued to your phone
Acquisition
Instagram is where most people interested in a box come from, and also where they are worst attended. Five things you can set up this week.
·2 min read
How many members a CrossFit box loses by not replying in time
Acquisition
We measured 1,151 real conversations from a box in Madrid. Two out of every three messages arrive when there is nobody to answer them, and that is where the money goes.
·3 min read
